Monday night, designer Christian Siriano along with Rent the Runway co-founders Jenn Hyman and Jenny Fleiss joined forces to celebrate the opening of the brand’s largest store to date at 3336 M Street NW in Washington, DC.
(Photo courtesy of Rent the Runway: Jenn Hyman, Christian Siriano, Jenny Fleiss)
Rent-the-Runway integrated brick and mortar strategy aims to bring the online experience to life by providing a wide array of designer dresses and accessories– categorized by color, trend and occasion. For a $25.00 fee, customers can book an appointment online at www.renttherunway.com/stores, create their style profile and upon arrival pair up with a personal stylist to provide a one-on-one styling consultation to complete head-to-toe look.
(Photos courtesy of Rent the Runway)
The fitting rooms, or “Virtual Closets,” are each equipped with iPad minis with scan-to-screen capabilities for stylists to upload each dress selected by the customer along with comments for future reference. Can’t book a stylist in advance? They take walk-in appointments!
Rent the Runway
3336 M Street NW
Washington, DC 20007
Monday – Tuesday: 10:00am-8:00pm
Wednesday – Friday: 9:00am-9:00pm
Check out some of the photos from the party below:
Teresa M. Foss of DC Elite Image
Morgan Evans, Guest of a Guest
Thanks to Rent the Runway, I was able to not only meet Christian, but also partied the night away in this fabulous ML Monique L’Huillier dress, $75 rental, available at Rent the Runway.